Sustaining the environment

frogAt Mycup we believe in corporate and social responsibility and hence our locally roasted coffee includes a combined blend of Rainforest Alliance certified coffee beans. This helps us keep our commitment of providing the finest coffee while ensuring it is produced via sustainable methods.

Like any kind of farming, growing coffee is risky business. Coffee farmers face difficult challenges such as oversupply and low prices, inclement weather, pests and diseases, rising costs and sometimes unhelpful government policies.

Rainforest Alliance certification helps farmers bear the erratic swings in the global market by giving them the keys to improved farm management, negotiating leverage and access to premium markets. By implementing the SAN sustainable farm-management system, farmers can control costs, gain efficiencies and improve crop quality.